Philips and Disney Partner to Transform Children’s MRI Scans
23 June 2026
AXREM Welcomes Innovative Philips and Disney Collaboration to Enhance Paediatric MRI Experience
AXREM is pleased to see member company Philips launch a new initiative in collaboration with The Walt Disney Company, designed to help make MRI examinations less daunting for children.
The collaboration integrates Disney characters and storytelling into Philips’ Ambient Experience for MRI platform, creating a more engaging and reassuring environment for young patients undergoing imaging procedures. Available in healthcare facilities across 87 countries, the immersive experience combines visual, audio and lighting elements to help reduce anxiety and improve comfort during scans.
MRI examinations can be particularly challenging for children, who may find the unfamiliar environment, loud noises and requirement to remain still intimidating. Philips reports that evidence from a multi-centre European study found that child-friendly immersive content reduced stress levels among children aged 6-10 and helped decrease interruptions during scans, supporting a smoother imaging experience for patients, families and healthcare professionals.
The initiative builds on Philips’ long-standing commitment to paediatric imaging innovation and demonstrates how technology, design and patient-centred thinking can work together to improve healthcare experiences. Disney-themed content will feature a range of familiar characters, including favourites from Disney, Marvel, Star Wars and Pixar franchises.
Sally Edgington, CEO of AXREM, said:
“It is fantastic to see Philips continuing to explore innovative ways to improve the patient experience. Diagnostic imaging can be an intimidating process, particularly for children and initiatives such as this demonstrate how technology can be used not only to support clinical outcomes but also to create a more positive and reassuring healthcare journey for patients and their families.
As the trade association representing suppliers of diagnostic imaging technologies in the UK, AXREM welcomes innovations that place patient experience alongside clinical excellence and operational efficiency.”