The AXREM Marketing Special Focus Group brings together marketing professionals from across our entire membership community to share best practice, spark ideas, and elevate the voice of MedTech. Whether working in large teams or as solo marketers, attendees benefit from a supportive, workshop-style environment where collaboration thrives, even among competitors.
Throughout the year, the group meets regularly to discuss all things marketing, including:
- AXREM marketing strategy and brand positioning
- Industry events and exhibitions
- AXREM engagement at external events
- Industry publications and media relations
- Communications and messaging
- Social media strategy and content
- AXREM-led meetings and campaigns
Each meeting also explores topical themes such as return on investment, effective NHS engagement, digital marketing trends, and campaign innovation. We frequently welcome guest speakers from marketing agencies, government affairs consultancies, event organisers, and other experts.
If you’d like to contribute as a speaker, please contact: sally.edgington@axrem.org.uk
Annual London Super Meeting
Once a year, we host a flagship Marketing Super Meeting in London, offering members a full day of skills workshops, networking, and strategic inspiration. Past sessions have included:
- How to tell a compelling HealthTech story
- Account-Based Marketing in healthcare
- AI use in marketing and content creation
This event is a highlight of the AXREM calendar, giving marketers the chance to upskill, connect, and shape the future of MedTech communications.
Supporting Members at Events
The Marketing SFG also plays a vital role in supporting AXREM members at key industry events. We share feedback, assess impact, and provide constructive insights to event organisers ensuring our members remain visible, valued, and at the forefront of sector engagement.
Even in the largest organisations, marketing teams can be small. This group offers a unique opportunity to connect with like minded professionals, learn from one another, and amplify the collective voice of our industry.
If you work for an AXREM member company and would like to join this group please email: naomi.bedford@axrem.org.uk