AXREM Announces Strategic Partnership with Silver Buck
29 September 2026
AXREM, the trade association representing the suppliers of diagnostic medical imaging, radiotherapy, healthcare IT and care equipment in the UK, is pleased to announce a new strategic partnership with Silver Buck, the specialist healthcare and health tech marketing, PR and communications agency.
The collaboration brings together AXREM’s industry expertise and Silver Buck’s extensive experience in healthcare communications to deliver added value for members through a programme of marketing-focused webinars, workshops and educational activities.
As part of the partnership, Silver Buck will work closely with AXREM to provide practical insights and guidance on healthcare marketing, public relations, stakeholder engagement and communications best practice. The programme will be designed to help members strengthen their visibility, enhance engagement with key audiences and navigate the evolving healthcare landscape more effectively.
Sally Edgington, Chief Executive Officer of AXREM, said:
“Effective communication and marketing has never been more important for organisations operating within the healthcare and technology sector. We are delighted to welcome Silver Buck as a strategic partner and look forward to working together to provide our members with access to expert knowledge, practical workshops and valuable resources that support their business objectives.”
Silver Buck has established an unmatched reputation for helping healthcare and health tech organisations communicate their value, build their profiles and engage successfully with healthcare professionals, industry stakeholders and the wider health ecosystem.
Through the partnership, AXREM and Silver Buck also intends to explore additional opportunities to support AXREM members with specialist marketing, PR and communications expertise, providing access to insights and best practices tailored to the unique needs of the health tech sector.
Matt Newby, Managing Director at Silver Buck, said:
“Working with best and most exciting healthcare and health technology companies is an incredible honour. Partnering with AXREM gives us another opportunity to support the people and businesses driving the innovation needed to enable a sustainable health system, and communications has a vital role in enabling this change. Through practical webinars, workshops and knowledge-sharing, we want to share our experience, strengthen communications across the membership and help organisations build stronger connections, create new opportunities and ultimately grow their impact across healthcare.”
The first joint webinars and workshops will be announced soon, with further details made available to AXREM members via the association’s communication channels. Follow AXREM and Silver Buck on LinkedIn, and bookmark the AXREM events page for the latest information.