AXREM and Sonar Announce Strategic Partnership

Sonar engagement PR

AXREM is pleased to announce a new strategic partnership with Sonar Engagement Ltd, sector‑leading specialists in stakeholder management and social value, trusted partners to organisations across healthcare and life sciences.

This collaboration reflects the shared ambition of both organisations to strengthen industry engagement, support innovation and deliver meaningful impact for the UK medical imaging and radiotherapy community.

AXREM represents the UK’s leading suppliers of medical imaging, radiotherapy, healthcare IT and diagnostic equipment, acting as the collective voice of the industry. As a long‑established, member‑led, not‑for‑profit organisation, AXREM works to promote ethical business practices, support innovation and strengthen collaboration across the NHS, government and the wider MedTech community.

With proven Social Value capability across Highways, Network Rail, infrastructure and nuclear, Sonar brings a breadth of experience that strengthens its healthcare offer. Led by dedicated healthcare director Claire Valentine—whose career has been rooted in healthcare—Sonar drives improved communication, supplier maturity and meaningful Social Value action across NHS systems. Through this partnership, AXREM members will benefit from practical, healthcare‑specific expertise that supports delivery, compliance and demonstrable impact.

AXREM and Sonar share a clear commitment to elevating the voice of industry, improving communication between stakeholders and ensuring that member organisations have access to the tools, insights and support they need to thrive in an increasingly complex healthcare landscape. By working together, the partnership will provide AXREM members with enhanced opportunities to understand their audiences, strengthen relationships, and amplify the impact of their work across the NHS and wider sector.

Sally Edgington, CEO of AXREM, said:

“AXREM is delighted to welcome Sonar as a new partner. We are aligned in our ambitions to support a more connected, transparent and collaborative healthcare technology community. This partnership will add real value for our members by giving them access to highquality engagement tools and expertise, while also opening the door for Sonar to work closely with our vibrant and diverse community. We look forward to building something genuinely impactful together.

 

Claire Valentine, Director and healthcare lead at Sonar, commented:

“We are delighted to be partnering with AXREM to support its members in navigating the growing expectations around Social Value. Having spent my entire career in healthcare, I understand the pressures and complexities suppliers face. This partnership will give AXREM members access to sector‑specific insight, practical tools and meaningful support that helps them demonstrate measurable, credible Social Value aligned to NHS priorities.”

 

Through this partnership, AXREM and Sonar will work together on initiatives that strengthen member engagement, support sector-wide collaboration, and ensure that the industry’s collective voice continues to be heard at the highest levels.

See all our partnerships on our partner page here