AXREM Expands Member Benefits Through New Partnership with Rachel Picton Coaching
02 July 2026
AXREM Partners with Rachel Picton Coaching to Support Professional Development Across the Medical Technology Sector
AXREM is delighted to announce a new partnership with Rachel Picton Coaching, bringing additional professional development and coaching support to AXREM members.
The partnership reflects AXREM’s ongoing commitment to supporting not only the organisations that supply vital medical technologies to the NHS, but also the people working within those businesses. Through the collaboration, AXREM members will gain access to exclusive benefits from Rachel Picton Coaching, with details available in the AXREM Members Benefits Brochure.
Rachel Picton is an experienced coach, leadership development specialist and senior healthcare leader with a distinguished career spanning clinical practice, NHS leadership, higher education and national professional regulation. Originally trained as a diagnostic radiographer, Rachel has worked extensively across clinical services, workforce development and system transformation, bringing a deep understanding of the healthcare landscape and the challenges faced by professionals working within it.
She is currently a Strategic Health Advisor at BPP University where she has just finished being Dean of the Healthcare and Nursing School, where she led a large, multi-disciplinary portfolio of programmes across the UK and internationally, working closely with NHS organisations, regulators and industry partners to develop the future healthcare workforce. Her previous role as Dean of Allied and Community Health at London South Bank University further demonstrates her track record in delivering high-quality education, growing academic provision and driving innovation across healthcare professions. Alongside her academic leadership, Rachel has held senior roles across the NHS and regulatory bodies, including work with the Health and Care Professions Council supporting the diagnostic radiography profession, and contributing to quality assurance, professional standards and fitness to practise processes. This breadth of experience informs her coaching approach, which is grounded in real-world leadership, system complexity and professional development. This approach aligns closely with AXREM’s commitment to developing a strong, resilient and future-focused medical technology sector.
As part of the partnership, Rachel Picton Coaching will also deliver a complimentary webinar for AXREM members, providing valuable insights and practical guidance to support personal and professional development.
Sally Edgington, Chief Executive Officer of AXREM, said:
“We are pleased to welcome Rachel Picton Coaching as an AXREM partner. Our members operate in a fast-paced and constantly evolving environment, where strong leadership, effective communication and personal development are increasingly important. This partnership provides access to expert coaching support that will help individuals and organisations continue to grow, develop and thrive. We look forward to working with Rachel and bringing additional value to our membership community.”
Rachel Picton, Founder of Rachel Picton Coaching, said:
“I am delighted to be partnering with AXREM and supporting its members. Having started my career in diagnostic radiography and spent many years working across healthcare systems, education and leadership, I understand the pressures and opportunities facing professionals in the medical technology sector. This is a sector filled with talented individuals making a real difference to patient care and innovation. I look forward to sharing practical tools, insights and coaching support that help individuals build confidence, develop their leadership skills and achieve their full potential.”
The partnership will run initially for 12 months and forms part of AXREM’s wider programme of member benefits, partnerships and professional development opportunities designed to support the UK medical technology supplier community.
For more information about AXREM membership benefits, visit the AXREM website or contact the team.
To find out more about Rachel find her website here