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AXREM Artificial Intelligence Code of Conduct

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The AI Special Focus Group includes members from modality companies, specialist AI companies and other related parties who are all interested in the adoption of AI within both the NHS and the private sector.

One of the core needs that the group has identified is further standardisation and an agreed code of conduct to reduce uncertainty and scepticism across prospective users and buyers in what is still a relatively immature market.

Legitimate concerns from users exist around the appropriate and ethical use of patient data for training, testing and clinical validation of new AI based solutions as well as the ultimate value proposition and safety and interoperability concerns.

The group identified the need to adopt an agreed code of conduct to differentiate members from others within the market. Rather than write our own we have decided to adopt the Department of Health and Social Care’s guidance note titled “A guide to good practice for digital and data-driven health technologies”, published in January 2021, as our code of conduct.

The guidance covers the following areas which we feel are appropriate and helpful to improve confidence in the market among our target users and purchasers.

  1. How to operate ethically
  2. Have a clear value proposition
  3. Usability and accessibility
  4. Technical assurance
  5. Clinical safety
  6. Data protection
  7. Data transparency
  8. Cybersecurity
  9. Regulation
  10. Interoperability and open standards
  11. Generate evidence that the product achieves clinical, social, economic or behavioural benefits
  12. Define the commercial strategy

ENDS